Results-oriented and visionary VP of Design with extensive experience in design leadership managing principal and senior product designers for tech companies. Design is my business objective. Direction and leadership are my focus. Inspiring those around me is my craft. Intuition influences my approach coupled with strategy and innovation to deeply connect with people.
I enjoy providing design direction, giving career guidance, and facilitating cross-functional partnerships across product and engineering teams. My role propagates a strong design practice, influences product strategy, and impacts product execution and quality.
Vision and Strategy
16 + years of hands-on design leadership
A demonstrated track record in building, managing and scaling design teams
A solid portfolio of work showcasing both product apps and brand/marketing design
Crafting design team goals to execute against quarterly OKR’s mapping to company strategy and annual revenue goals
Design Direction
Regular monitoring of design team efficiency and output through regular cadence 1:1’s, reviews and work sessions
Setting and maintaining design standards, values, and principles
Leadership on building an internal design system (DSM). Aligning with engineering to execute on translating the DSM into a dev component library to build a consistent visual language
Scope design time for sprints and ensure on-time delivery
A track record of leading design teams through successful product launches
Talent Management
Attracting, nurturing, coaching, and retaining talented designers
Establishing frameworks for on-boarding, training, mentoring and career progression
Authoring on-boarding material and scheduling working sessions