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This project was created at FCB West for our client, Levis. The assignment was to create a gatefold magazine print ad for their "We Are 501" campaign. Levis wanted something new and fresh, utilizing a photoshoot of stylish Levis employees along with night scenes shot to feature the product. One new brand element that I designed was the "501" logo transparent with a stroke outline only. This logo is currently being utilized across all of their video spots, print, kiosks, billboards, bus shelters and in store signage.